01Second Brain
Second
brains
Knowledge that answers back. Ask-my-brain retrieval with citations, spaced review and a live graph of everything a person or team knows.
Neurodivergence
LA {{time}}
Start a projectStart a project
N—00 / Index
Creative agency — Design & Content
Est. [YEAR]
Neuro Divergence
Design and content for brands that dare to dream, disrupt and diverge.
Brand strategy
Writing that converts
SEO + AEO
Digital design
AI systems
Build
N—01 / On air
Full builds on YouTube — @neurodivergence ↗
N—02 / Selected work
Selected Work
[06] Projects
[YEAR] — [YEAR]
[YEAR] — [YEAR]
ARIES Automotive
E-commerce — [Year]
Designed and deployed the full e-commerce site and product catalog. +$2M in sales.
City of LA Community Portal
Civic platform — cityoflosangeles.org
Index — clients & projects
Hover to preview — click to visit
Ray Charles01, Aerial Video Systems02, IBJJF03, Dogtown Skateboards04, Snot05, Hollywood.com06, Golden Globes07, The Oscars08, Warner Bros.09, Thrasher10, Life11, Pennywise12.
N—03 / Proof
“People will never forget how you made them feel.”
$5M+
Site revenues
75+
Projects shipped
500+
Domains hosted
∞
Ideations iterated
Warner Bros.
Hollywood.com
LIFE
Thrasher
ARIES
IBJJF
Accolades
Honors& press
01Freedom Forum FellowJournalism fellowship[Year]
02The TennesseanBeat journalist — fellowship[Year]
03Golden GlobesFirst-ever livestream — Hollywood.com[Year]
04The OscarsFirst-ever webcast — Hollywood.com[Year]
05Ray CharlesFirst official fan page — worldwide[Year]
06LIFEPhotojournalism — hero above the fold[Year]
N—04 / Studio
Whatwe make
Six disciplines. One team holding the whole thread.
[Identity image]
Strategy first: positioning, audience and story, then the identity system that makes it look, sound and behave the same in every room.
- Positioning and narrative architecture
- Naming and verbal identity
- Visual identity systems
- Guidelines engineered for scale
- Launch assets across every touchpoint
[Experience image]
Sites and products designed as experiences, with motion, interaction and speed treated as part of the brand.
- UX research and journey mapping
- UI design and design systems
- Interaction and motion design
- Prototyping and user testing
- Conversion-built landing experiences
[Voice image]
Copy that moves people to act, from journalists, published authors and master’s-level writers. Pages, emails and stories built to rank, get cited and convert.
- Editorial strategy and content pillars
- Brand journalism and long-form
- Video, short-form and social
- YouTube scripting and production
- Distribution and publishing systems
[Discovery image]
Ranked by Google. Cited by AI. We build brands that search engines surface and answer engines quote by name.
Explore SEO + AEO →- Technical SEO and site architecture
- AEO for ChatGPT, Perplexity and AI Overviews
- Structured data and entity authority
- Content engineered to be cited
- Visibility tracking across search and AI
[Intelligence image]
AI designed into the product and the workflow, with the same craft we bring to the interface.
- Second brains and knowledge graphs
- Intelligent product experiences
- Agents and workflow automation
- Retrieval with citations (RAG)
- Team training and enablement
[Engineering image]
Production-grade builds, shipped fast and owned end to end by the team that designed them.
- Web and app development
- Headless CMS and content ops
- E-commerce builds
- Performance and accessibility
- Ongoing support and iteration
N—05 / Method
Diverge.Converge.Emerge.
Wide scope.
Focused lens.
Epic design.
01Research
Diverge
We go wide before we go anywhere. Audience, market, culture and competition, mapped with newsroom rigor, so every direction worth exploring gets explored.
02Scope & taste
Converge
Then we cut. Senior taste and deep craft narrow the field to the one idea that holds, and scope locks around it before a pixel moves.
03Output
Emerge
The work arrives whole: brand, design, content and code from one team, launched in public with the build documented as it happens.
04ROI
Win
We build to be measured. Traffic, conversion, search and AI visibility, revenue: reported against the brief and put on the record.
+[000]%[Metric]
[0.0]x[Metric]
[cabrillobeach.org — site thumbnail]
Cabrillo Beach
Visit cabrillobeach.orgVisit cabrillobeach.org
N—06 / Case study
Cabrillo Beach
A living wall of visitor voices.
BriefGive a public beach a home online, told by the people who love it.
MoveA Famewall-integrated review wall, run on our own review engine and management agents.
Result[Sourced outcome]
N—07 / Clients
The people we build for, on the record.
“[Verbatim client quote.]”
“[Verbatim client quote.]”
“[Verbatim client quote.]”
“[Verbatim client quote.]”
“[Verbatim client quote.]”
“[Verbatim client quote.]”
N—07.5 / Systems we own
Built here.Running live.
We research, design and develop every launch. We ship world-class products and systems.
Build your brand OS.
Get your brand brain →
Second
02Knowledge graph
Knowledge
graphs
SWBAT’s education graph connects topics, standards and lessons, so teachers plan faster and every lesson starts from what students actually need.
03Review engine
Review
engine
Our own review engine, Famewall-integrated walls and reputation-management agents, turning audience voice into proof on the page.
N—08 / Blog
Working in public
Every build, documented as it happens. Including this site.